Nowadays, consumer habits have changed and the truth is that online sales of products are the perfect business solution for large, medium and small companies. What used to be in-person has now become irremediably online.
There is no longer any doubt that if you have a business you must take it to the digital ecosystem through an ecommerce . Today, anyone who wants to sell a product or service must have their eyes set on online sales .
Now, you’re probably thinking, “I already have an online store, but I’m not getting the results I expected.” We know this, and that’s why our goal is to offer you all the solutions to keep your sales growing.
1. Introduce your products and services in a marketplace
The main concern of anyone who wants to sell their products
online is
to increase their conversion rate and reach a greater number of potential customers. But how do you do it? Very simple,
by introducing your products in marketplaces.
What is a marketplace?
It is a digital platform that acts as an intermediary between sellers and customers. Within a marketplace you can find numerous brands and stores, where products or services are sold through that website and not directly through them.
A marketplace is the same as a physical shopping centre, where you can find different shops together, but within the world of e-commerce. Interesting, right?
Why is it worth being on these platforms?
The biggest benefit for which you may be interested in having your business present in a marketplace is the number of customers who can access your products . But, it has more advantages:
● You don’t need to have your own website to sell online . These platforms provide you with a digital showcase where you can enter your catalogue and free yourself from the rest of the “technical” tasks. In addition, they will facilitate aspects such as: product sheets, payment gateway or advertising.
Be careful! Not all marketplaces take care of the logistics management of your online store.
In addition to positioning you on the national scene,Some make the logistics of your sales as easy as possible for you.
Not only will you be able to manage your catalogue, but you will also be able to access your delivery notes, special delivery rates, monitor the status of your orders in real time and, of course, manage your reviews yourself. The best part? You will always have the support of our customer service team , who will guide you through every step whenever you need it.
● Increased traffic : In a marketplace, the number of users who can access your products is much higher than what you can get with your online store organically. Even if you are an established company, within these platforms, the possibilities for display are multiplied.
Cost savings: if you don’t really need your own website, you can save a lot of costs because a marketplace offers you the necessary structure to start selling from the moment you sign up. You avoid the investment of creating your own website and working on its design, advertising investment, SEO positioning, etc.
● Increase customer trust and credibility: when you sell through these platforms, their prestige helps you reduce buyer reluctance.
2. Get your digital showcase ready with TOP product sheets
If you choose to have your own e-commerce, it is time to connect with your future customers, digitize your product catalog and make them available to the customer online. The design of your website must be adjusted to user experience standards and, to do so, do not forget three key requirements of your product sheets to attract their attention :
● Describe your story from a human and emotional perspective : tell who you are and why you have decided to focus your professional life on the products or services you offer.
● Take care of the photographs: both the images of what the clients will buy and the photos of your team are essential. Make sure that the products look good, from different perspectives; as well as that the photos of the team are harmonious and convey transparency.
● Develop value-added descriptions: Tell users about product requirements that they can’t know if they only see the photo, indicating how their lives will improve if they buy your product.
3. Position yourself on Google by improving your SEO strategy
It is very important that you apply the appropriate SEO techniques to your website on a daily basis. Implementing a good organic positioning strategy for your e-commerce is essential if you want to increase your online sales.
The goal is to boost searches for your digital storefront and for Google to improve your web positioning. Although the tips for applying good SEO techniques may seem similar to each other, the truth is that there are differences in the structure, functionality and objectives of each page.
The first thing you need to do before starting with optimization is to define the goal you want to achieve and then perform a keyword analysis. This phase is the backbone of your SEO strategy for your online store.
Be careful! Ideally, you should have a considerable search volume, but at the same time a low level of competition.
Once you have defined the pillars of your strategy, you must perform the following On-Page SEO optimizations on each page:
● Check the meta tags: these are the descriptions of each product and the first information that the user will see about your products before even entering your website.
● Include keywords in your descriptions : You should take into account the keywords that users type into search engines (short keywords) and those that they say out loud to search engines by voice and which are generally longer (long tail keywords).
● Optimize your images: add an Alt Text tag to each image you upload to your website. As it is the description of an image, you should also include the keyword to start positioning yourself in search engines.
● Create a URL that is easy for users to understand : keep in mind that you use your page’s hierarchy, that it is short, that you use hyphens to separate words, and that you include the keyword.
Finally, make sure your website works properly and doesn’t give you any surprises. To do this, create a user-friendly online store that generates more sales opportunities . How to do it? Some aspects to consider are:
● Reduce loading time with lightweight images.
● Check the interaction of the buttons so that they are well linked to each other.
● Make sure your payment gateway is free of errors after your server updates.
● Optimize the view for all devices with a responsive web design . Your website should look good on all types of devices and screens.
4. Create the perfect newsletter for your clients
This is an essential tool to attract traffic to your website and boost your brand awareness . The goal of this communication is to be direct and non-intrusive , since newsletters are received by users who have previously subscribed or accepted that you send them to them. It is essential that they feel that their choice has been worthwhile.
First of all, make your content attractive and interesting to users. This way, you won’t end up on your subscribers’ spam lists, but your newsletters will be well received. If you want to reach the top, personalize them based on your users’ behavior. Segment and send your clients one-to-one communications to increase conversion and engagement with your brand or product.
After having selected the content that will be part of your newsletter , it is vital to structure the content well from the sending email:
● The subject of the message must be clear and direct: do not use more than 7 words to make it responsive . Do not forget to add emojis if you think this action aligns with your Corporate Visual Identity.
● Include the logo so that your brand is always present.
● Prioritize audiovisual content: the user prefers it over long texts.
● Include calls to action : buttons that go to your social networks, your website or a special offer landing page.
● Include a button so the user can unsubscribe . We know that this is not what you are looking for, but with this button you will position yourself as a transparent brand. Of course, constantly update your databases to take into account unsubscribers and new subscribers so that no setbacks occur.
Also, consider the frequency of sending . This will depend on the interest generated by readers and your production capacity. This will help you decide whether you want your newsletter to be weekly, biweekly or monthly. Remember that the most important thing is not the quantity, but the quality of the sendings and the management of a constant rhythm.
And finally, regarding the sending time , it is ideal to send them around 10 – 11 in the morning , when users usually check their inbox, on Mondays, Tuesdays and Wednesdays.
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