Overview of Lagos State and Its Local Government Structure Situated in the southwestern region of Nigeria, Lagos State is renowned for its dynamic economy and vibrant culture, making it a focal point of the nation’s development. As the most populous city in Nigeria and one of the fastest-growing urban areas in the world, Lagos serves…
Understanding Customer Giving Customer giving is a concept that extends beyond traditional transactions in which customers simply purchase goods or services from a company. In a business context, customer giving can be defined as the voluntary contributions made by customers toward community, social causes, or the business itself. These contributions can manifest in various forms,…
Introduction to Consumer Behavior Consumer behavior is a discipline that explores the decision-making processes of individuals and groups in selecting, purchasing, and using products or services. This field of study encompasses various elements, such as psychological, social, cultural, and economic factors that influence consumer choices. Understanding consumer behavior is vital for businesses, as it provides…